A Fruitful Partnership – Philabundance

Approaching Summer 2012, Philabundance was looking to develop our business partnerships, so we sat down for a meeting.

While our relationship initially began with the Delaware Valley food bank looking simply for edible donations from our clients, it quickly proved to be more fruitful after Philabundance expressed their desire to launch the “Summer Meals” program in a big way.

During the summer, thousands of kids in the Delaware Valley who rely on free and reduced-rate lunches are left to be fed without this assistance. Philabundance’s goal is to ensure that all of the 300,000+ kids who receive these school lunches are fed during summer break, because “Hunger Doesn’t Take a Vacation.”

With a donation from Steen Outdoor Advertising of two billboards on I-95 in hand, we merged the starpower of Liscio’s Bakery spokesman Hunter Pence with the strong call-to-action Philabundance desired. We designed the boards, with Liscio’s underwriting their creation.

Then, we created a PSA around their tag line — a 30-second spot which Liscio’s Bakery generously donated space on Comcast SportsNet and PHL17 towards. A popular morning show, 93.3WMMR’s Preston & Steve, posted the video on their web site.

For two events featuring Hunter Pence — the “Let’s Go Eat Food & Fun Fest” and his summer appearance at Liscio’s Bakery — we arranged for proceeds to benefit Philabundance.

Alongside these efforts, we enlisted another client, Tony Roni’s Pizza to help in the cause. They agreed to donate $1 from every one of their beloved tomato pies sold during the 93 Days of Summer to Philabundance.

The work Philabundance does affects so many people in such positive ways, we at Hashtag Multimedia are honored to be a part. These efforts haven’t gone unnoticed, either. Dan Gross was first to break the story in his Daily News column.

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