Eagles’ Irving Fryar Soars Even Higher

It was 1997. Irving Fryar, a Pro Bowl NFL star who resurrected his career with the Philadelphia Eagles, sought exposure on a grand scale. The task was daunting but do-able. The wide receiver, a Reverend in the offseason, was looking for a TV show, a book deal, movie roles, and endorsements.

By the end of the year, he had all that and more. “Sunday is My Day,” a book detailing Fryar’s path out of addiction through faith, was published in October 1997.  “Any Given Sunday,” Oliver Stone’s look into the drama of an NFL locker room, cast Fryar after our relentless pursuit. The Reverend starred in “Angelo and Irving,” Comcast SportsNet’s inaugural sports talk show with WIP’s Angelo Cataldi. He also got a radio show on WIP, a weekly segment on Channel 6 Action News, and a national endorsement deal with Visa. One of the brightest moments for Fryar was the opportunity to preach before 76,000 youth in Michigan’s Pontiac Silverdome.

See more of our work in Sports Marketing

 

FacebookYouTubeSubscribe on YouTubeTwitter