“In the insular world of Philadelphia sports teams, sports bars, sports radio and sports-obsessed advertisers, no one stands taller that Eagles tackle Jon Runyan. And it’s all thanks to a bald-headed guy with a BlackBerry,” wrote Don Steinberg in Philadelphia Magazine. Watch a video of Runyan discussing his work with Kaplan.
It was 1997. Irving Fryar, a Pro Bowl NFL star who resurrected his career with the Philadelphia Eagles, sought exposure on a grand scale. The task was daunting but do-able. The wide receiver, a Reverend in the offseason, was looking for a TV show, a book deal, movie roles, and endorsements. By the end of […]