Facebook Revamps News Feed—What It Means For Users and Marketers

Facebook Revamps News Feed—What It Means For Users and Marketers

Today, Facebook held a press conference to unveil their redesigned news feed. This is their first major update since Timeline was introduced in late 2011, and like all changes Facebook makes to their interface, it’s already been put under a microscope several times over. Here, I’ll try to put what these updates mean in layman’s […]

Oreo wins the timely marketing battle in the Super Bowl

Oreo wins the timely marketing battle in the Super Bowl

There’s an excellent piece on Wired that profiles Oreo’s marketing efforts during Super Bowl XLVII. With a marketing team of 15 people on hand throughout the game, they were able to react quickly to events through the night—including the half-blackout of the Mercedes-Benz Superdome in New Orleans that delayed the game for 34 minutes. “During […]

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