Oreo wins the timely marketing battle in the Super Bowl

Oreo wins the timely marketing battle in the Super Bowl

There’s an excellent piece on Wired that profiles Oreo’s marketing efforts during Super Bowl XLVII. With a marketing team of 15 people on hand throughout the game, they were able to react quickly to events through the night—including the half-blackout of the Mercedes-Benz Superdome in New Orleans that delayed the game for 34 minutes. “During […]

5 Super Bowl XLVII Ads We Loved

5 Super Bowl XLVII Ads We Loved

While the product on the field is the reason most people in America think of Super Bowl Sunday as an official holiday, the commercials are an annually strong hook for non-sports fans. Every year, marketing agencies use the largest television audience of the year—and often, their largest budgets of their year—to create something wholly memorable […]

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