Case Study: Brandon Graham

Case Study: Brandon Graham

Brandon Graham decided in April 2015 he wanted to try his hand at some broadcasting and gain additional exposure for himself in the Philadelphia marketplace with some select endorsements. For this case study, there were two goals to consider. Goal #1: To get Brandon aligned with a Broadcast Network which would allow him the opportunity […]

Case Study: Brian Propp

Case Study: Brian Propp

The goal was to get Brian Propp back into the public eye, via TV, radio and print as well as securing some paid endorsements and creating a Foundation so Brian could specifically give money to recovering Stroke victims. This project came from a personal challenge that Brian overcame: Philadelphia Flyers Hall of Famer suffered a […]

Case Study: My Philadelphia Story

Case Study: My Philadelphia Story

To raise visibility and awareness for an uniquely Philadelphian art project while securing interesting submissions that will eventually be a permanent part of the installation. Matthew Alden Price and Won Kyoung Lee have created a piece of artwork – a 20-foot-long shadow box packed with found and fabricated objects, each a pocket-size artifact of life […]

Why Should We Set Goals?

The company I was working for was having their first ever National Sales contest and I wanted to win it, no let me be more accurate I had to win it. The prize was 5 days and 4 nights in the Caribbean, and the winner got to choose their destination and hotel. I had recently […]

Working for Free, is it Worth it?

Recently there has been a lot of discussion throughout LinkedIn about working for free.  We are all well acquainted with the practice of hiring unpaid interns, but there is another, more veiled practice that seems to be happening more and more. This is when companies post a full-time staff position that is actually a smoke screen for free advice. […]

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