It’s been a whirlwind beginning to 2018 and, yes we’ve been quiet up until now, but that hardly means we haven’t been busy. In fact, the first quarter of 2018 was Hashtag Multimedia’s busiest in years. In other words: We’re back, baby.
Hashtag’s roots have always been in sports. We’ve been working closely with professional athletes for decades, securing endorsements, promotional opportunities in traditional and new media, and most importantly, bolstering their charitable endeavors. Our partnership with three-time Pro Bowler Tennessee Titans defensive tackle Jurrell Casey is no exception. Together with his wife Ryann, we’ve been diligently working behind the scenes to augment the presence of their foundation, The Casey Fund, through appearances, videos and other promotions. There will be much more to come from TCF as 2018 unfolds, including an all-new original video series with his sponsor the country’s #2 realtor, Gary Ashton. Stay tuned.
Being Philly guys, though, we bleed green. The Philadelphia Eagles’ march to their first-ever Super Bowl victory has opened up scores of opportunities for the players, and we’ve been lucky enough to be along for the ride with Nelson Agholor, Brandon Brooks, Trey Burton, Corey Clement, Jalen Mills, and Stefen Wisniewski just to name a few, through our established relationships with Philly institutions such as Modell’s, Forman Mills and DiBruno Bros. We organized a pep rally in the Italian Market prior to the game with Eagles legends David Akers, Bill Bergey and Irving Fryar, in conjunction with DiBruno Bros. and benefiting the St. James School. Noted cheesemonger Emilio Mignucci loved hearing Bergey’s stories as much as educating him on the vagaries of cheese for 30 minutes while TV crews from FOX, 6ABC and NBC 10 looked on.
It’s been fun. You could almost say it’s been…Philly Special. In fact, two-thirds of the participants in the most famous play in Philadelphia sports history, Burton and Clement, were immediately off to packed appearances hours after the parade ended, as you can see below. Jalen made an appearance at the Aquatic and Fitness Center in front of 400 people, raising money for CHOP. Then there was the Children’s Hospital original art auction donated by Saeed Briscoe featured on FOX Good Day Philadelphia. We’ve got several more irons in the fire, too. Be on the lookout for more from the Birds and from us as the offseason continues.
As if that weren’t enough, we’ve dipped our toes into the fashion world through our work with Main Line institution Stupp Luxury Fashion, augmenting their social media presence and re-imagining their website; our newest client, Lady Lifters, is reinventing how women are empowered through inclusive exercise and it’s seriously inspiring. We’ve got a bunch more in the pipeline that we can’t talk about just yet but will be able to reveal soon. It’s been wild. It feels great. Creativity is at the heart of what we do, and we don’t take our ability and luck for granted. Watch this space for more, and be well.