Nothing is better for reaching your customers in real-time than Twitter. Using analytics and creativity, Hashtag deploys well-timed, punchy tweets that stir up buzz for your brand . The amount of interaction twitter creates is incredible for SEO and incredible for staying in the front of the mind of your customers. Twitter is an invaluable part of any company’s social media strategy.
For our clients, Hashtag stays abreast of all the best strategies to use on Facebook. From Facebook ads that will show up on your friends’ timeline, to interactive Facebook contests, to integrating intriguing imagery into your posts, Hashtag stays in the know and leverages that knowledge for each client.
Hashtag realizes that if someone visits your website, they will click around a bit and get the info they need. Facebook keeps people involved, to the point where they may just leave it open all day. So it is important to put energy into meeting consumers where they are.
- Brands have seen a 65% increase in user engagement with Facebook Timeline
- 80% of social network users prefer to connect with their favorite brands via Facebook
- Monthly active users (MAUs) were 1.01 billion as of September 30, 2012, an increase of 26% year-over-year
- Daily active users (DAUs) were 584 million on average for September 2012, an increase of 28% year-over-year
- Mobile MAUs were 604 million as of September 30, 2012, an increase of 61% year-over-year
A complete LinkedIn profile will show legitimacy for your brand and build contacts for your business. LinkedIn is crucial for business-to-business marketing, solidifying connections and gaining new ones. The massive amount of linking leads to high search rankings.
From Blue Rise Media:
“Consumers tend to trust information received from social networking sites, with LinkedIn being the leader in consumer trust; being trusted by 82% of consumers, whereas, Facebook sits at 23% trust level among consumers and Twitter at 28%.
LinkedIn stats cover a variety of jobs; income and industries include high tech, finance, manufacturing, medicine and corporate industries, while jobs include sales, administration, academics, operations, and engineering. Sales jobs are at the head of the pack with 12% of LinkedIn members in sales, Administration is next to follow with 10.4% and Academics is next with 10.3%. Other LinkedIn stats for jobs include Marketing at 4.3%, Information Technology at 8.3%, Creative jobs at 3.6%, Operations at 9.7%, Legal at 2.4%, Consultants at 5.4%, PR at 4.3% and HR at 3.8% of members. The average household income is 88K, which is a sizable household income for most.
LinkedIn is used by 69 of the top 100 Fortune 500 companies. With 80% of LinkedIn members influencing business decisions at their companies, this network generates serious business potential through referrals and leads.”
Online Video Marketing
WHY YOU SHOULD USE ONLINE VIDEO
In North America, Internet video traffic will be 69%
of all consumer Internet traffic in 2015, up from 52% in 2010
SOURCE: Cisco Visual Networking Index: Forecast and Methodology, 2010-2015
Search engines give higher priority to websites with video content.
In August of 2011, YouTube announced it receives 3 BILLION views per day.
That’s the equivalent of nearly half the world’s population watching a YouTube video each day.