DJ ?uestlove of the Legendary Roots Crew joins Chef Zama at his flagship restaurant. Together they craft a hot, spicy, cheesesteak-inspired sushi roll. Chili-flecked soy paper and a rice wrap succulent wagyu beef and cheese, topped off with pepper from ?uestlove’s signature pepper grinder and a whole hot pepper on the side. A portion of the proceeds went to ?uestlove’s charity of choice, Harlem Village Academies. The video has been featured on numerous websites and accumulated over 20,000 views. A valuable contribution to charity intertwines perfectly with valuable exposure for Zama’s award-winning sushi.
Zama’s Celebrity Roll Series produced by Hashtag Multimedia raised a significant amount for charity and garnered Zama a Best of Philly 2011.