CRAIG KAPLAN – PRESIDENT
Craig Kaplan is the creative mastermind behind Hashtag Multimedia. His uncanny ability to connect with people on a personal and professional level has translated into a long successful history of producing effective marketing strategies for high-profile clients in the greater Philadelphia area.
Drawing from his considerable experience, Craig has developed a sixth sense for increasing brand awareness and negotiating endorsements. His passion for advertising has provided an inexhaustible energy for developing sound marketing and branding strategies for professional athletes; creating successful charitable events, and retail businesses.
More about Craig
From the first time Craig watched Bewitched with Darrin Stephens and Larry Tate in tailored grey suits discussing their clients, he knew that the Ad game was for him. Craig began his advertising career in the mid-80’s at Mel Richman, which later became McAdams, Richman & Ong. He spent 5 years there learning the business as he worked his way up from the mailroom to Traffic Manager. In 1988, he joined Comcast as account executive and won AE of the Year. Before leaving Comcast in 1994, Craig was promoted to Sales Manager.
Taking his experience and innate talent from his corporate career, he married them with his passion for pro athletes and charitable foundations. Ever since, he’s been doing what he does best: making his clients succeed with fresh, strategic, and creative marketing.Craig Kaplan's LinkedIn Profile