It’s the goal of social media marketing, and it’s our dream.
(That’s right, we dream about social media.)
The old top-down approach to marketing — talking at the public — has been replaced with conversation. Public interaction should be down-to-earth dialogue, not proud monologue. Call it word-of-mouth marketing, buzz marketing, earned media, it’s all the same. It’s a conversation. Don’t you agree?
Wait, wait. Don’t answer that. Check out some of the conversations we’ve been starting for these companies and decide what social media is about for yourself.