Tennessee Titans defensive lineman Jurrell Casey had made his first Pro Bowl but had never gotten an endorsement—he also wanted to get some exposure for his charity, The Casey Fund. Less than two weeks after hiring Hashtag Multimedia, we secured his first endorsement and soon after, Jurrell was the co-host of his own radio show. […]
“In the insular world of Philadelphia sports teams, sports bars, sports radio and sports-obsessed advertisers, no one stands taller that Eagles tackle Jon Runyan. And it’s all thanks to a bald-headed guy with a BlackBerry,” wrote Don Steinberg in Philadelphia Magazine. Watch a video of Runyan discussing his work with Kaplan.
It was 1997. Irving Fryar, a Pro Bowl NFL star who resurrected his career with the Philadelphia Eagles, sought exposure on a grand scale. The task was daunting but do-able. The wide receiver, a Reverend in the offseason, was looking for a TV show, a book deal, movie roles, and endorsements. By the end of […]