Oreo wins the timely marketing battle in the Super Bowl
![Oreo wins the timely marketing battle in the Super Bowl Oreo wins the timely marketing battle in the Super Bowl](https://hashtagmultimedia.com/wp-content/uploads/2013/02/Oreo-Dunk-in-the-Dark1-660x220.jpg)
There’s an excellent piece on Wired that profiles Oreo’s marketing efforts during Super Bowl XLVII. With a marketing team of 15 people on hand throughout the game, they were able to react quickly to events through the night—including the half-blackout of the Mercedes-Benz Superdome in New Orleans that delayed the game for 34 minutes. “During […]