Philly’s Perfect Pitch: Liscio’s Bakery
In addition to social media management and video production, we also handle traditional media and ad buys on behalf of our clients. Salespeople from radio stations, television stations and outdoor advertising regularly come to our offices to pitch us on why they should win accounts. With that in mind, we thought we’d show you how […]
Can You Market a Storm? #Nemo and the Weather Channel’s Promotion, Dissected
Chances are you’ve noticed that this winter has come with its own named storms, not unlike the way the National Hurricane Center names storms during the summer. If you live in the northeast or New England, you know there’s a winter storm coming and a lot of people are calling it Nemo. But did you […]
Song of the Day: The Jealous Sound, “Beautiful Morning”
Borne from the demise of the influential Knapsack, the Jealous Sound have been around off and on for over a decade, melding silky smooth vocals, relatable lyrics and huge, catchy choruses amidst a sound rooted in melodic rock and modern emo—probably because TJS were progenitors of the style way back in the early 2000s. After […]
Song of the Day: The Black Keys, “Sister”
The Black Keys – Sister from sezgin ucar on Vimeo. The Grammys are on Sunday and with that in mind, here is the best track off of the multiple-nominated Black Keys album El Camino. —Craig Kaplan
Oreo wins the timely marketing battle in the Super Bowl
There’s an excellent piece on Wired that profiles Oreo’s marketing efforts during Super Bowl XLVII. With a marketing team of 15 people on hand throughout the game, they were able to react quickly to events through the night—including the half-blackout of the Mercedes-Benz Superdome in New Orleans that delayed the game for 34 minutes. “During […]
