Oreo wins the timely marketing battle in the Super Bowl

Oreo wins the timely marketing battle in the Super Bowl

There’s an excellent piece on Wired that profiles Oreo’s marketing efforts during Super Bowl XLVII. With a marketing team of 15 people on hand throughout the game, they were able to react quickly to events through the night—including the half-blackout of the Mercedes-Benz Superdome in New Orleans that delayed the game for 34 minutes. “During […]

5 Super Bowl XLVII Ads We Loved

5 Super Bowl XLVII Ads We Loved

While the product on the field is the reason most people in America think of Super Bowl Sunday as an official holiday, the commercials are an annually strong hook for non-sports fans. Every year, marketing agencies use the largest television audience of the year—and often, their largest budgets of their year—to create something wholly memorable […]

Song of the Day: Charlie Musselwhite and Ben Harper, “I’m In I’m Out and I’m Gone”

Song of the Day: Charlie Musselwhite and Ben Harper, “I’m In I’m Out and I’m Gone”

  Here is a great new collaboration between blues legend Charlie Musselwhite and the ever versatile Ben Harper. Harper once again proves he cannot be classified within any specific genre, having worked with the Blind Boys of Alabama others in the past, and he continues his evolution as a musician that can be counted on […]

Song of the Day: Jimi Hendrix, “Somewhere”

Song of the Day: Jimi Hendrix, “Somewhere”

I was watching a new episode of Hawaii Five-0 the other day, when all of a sudden I heard something both familiar and unfamiliar at the same time. How is that possible, you ask? The unmistakable guitar of Jimi Hendrix was easily recognizable, however this song certainly wasn’t. I immediately Googled it and was very […]

3 Iconic Hip-Hop Accessories

3 Iconic Hip-Hop Accessories

What are the top seven most iconic Hip-Hop accessories of all time? Here are our most memorable and iconic top three. Help us with the last four. What are your favorites? adidas sneakers — worn by Run DMC Run DMC pushed rap and fashion in a new direction in the ’80s. Run DMC’s new sound […]